12/24/2023 0 Comments Figleaf app beta![]() But FigLeaf aims to change that dynamic with a versatile app that puts privacy back in the hands of digital consumers. FigLeaf enables users to selectively share data with trusted entities while blocking the access of others. And user data is not only shielded from third parties but from FigLeaf as well, adding yet another layer of security. Thanks to rigorous beta testing, FigLeaf will boast a streamlined experience that empowers users to protect themselves from existing and emerging privacy threats.Ī few months ago, I was talking to a friend about her plans to travel to Philadelphia for a wedding, and she mentioned that she needed to buy a new winter jacket. Her husband hopped on his computer, which was in the same room, to search for something unrelated to our conversation, and encountered ads for heavy winter coats. ![]() Many digital consumers have had that same experience: They talk about an item, and soon, they’re inundated with ads and offers for that product - or similar ones. Whether our smartphones, smart homes, or video game consoles are monitoring us - or it is just a psychological phenomenon - consumers have become more worried about privacy and security.īut through a variety of free applications and end-user license agreements, most people unwittingly waive the rights to their data. That is why FigLeaf built an innovative solution for consumers who not only want to reclaim their privacy from corporate entities that seek to market to them but also from malicious actors who may do far worse with their data. “We don’t believe that privacy is tied to a device, a platform, a browser. Privacy is protection for you, the person,” said Pankaj Srivastava, CMO and COO of FigLeaf. “Wherever you have an online connection, privacy should be a choice. ![]() The solution also deploys wireless security that protects users, even on public networks, and tracker blocking that stops advertisers from learning about behaviors and interests.Īnd we think in terms of everywhere you share your information.”įigLeaf offers a suite of features that scan and fix privacy breaches, mask email addresses, and create strong passwords. The company is also working on a virtual credit card that protects financial data during online transactions. FigLeaf is a powerful tool that enables users to control their personal information in an age where privacy has become more of an afterthought than a fundamental human right.įigLeaf allows users to keep their information private or share it with trusted websites. That outlook spurred further research in the form of more studies and interviews, which yielded three main takeaways. First, consumer desire for privacy does not equate to absolute anonymity they just want the option to choose when their identity is known. Second, privacy is distinct from security security is about protecting your information, whereas privacy is a choice to share that information willingly.Īnd third, the desire for privacy varies from person to person based on the trust relationships they have with online entities. “If I’ve been shopping at an online retailer for the last 15 years, I’ve developed a high-trust relationship,” Srivastava said.
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